Why PICK PINK?
Because Cancer robs us of Birthdays
PICK PINK was started by twin brothers Bryan and Chris Elsey as a way to fight the battle against cancer using the sharing economy of today. All of us will be or have been directly affected by cancer at some point in our lives. Bryan and Chris’ mom Kathy Elsey has an incurable blood cancer called Multiple Melanoma. Fortunately for Kathy, research was already completed by the MMRF that helped save her life. See more about Kathy’s story here.view more
However, both of Bryan and Chris' wives lost their dads to cancer when they were young women. Sarah Knudsen Elsey lost her dad, Brad Knudsen, to Glioblastoma (a brain cancer) in 2008 when he was 55. Holly Helmers Elsey lost her dad, Greg Helmers, to Leukemia in 2011 when he was 58. Holly's Mom, Linda Helmers, is currently battling an incurable breast cancer.
Our story with cancer is no different than thousands of others who have been affected by this disease. Together we can share in the fight against cancer through PICK PINK. PICK PINK will invest 10% of profits in organizations fighting the battle against cancer. We support the following organizations:
- Breast Cancer Research Foundationwww.bcrfcure.org
- Leukemia & Lymphoma Societywww.lls.org
- Defeat GBM, National Brain Tumor Soceitywww.defeatgbm.org
- Multiple Myeloma Research Foundationwww.themmrf.org
Want to suggest another Cancer Organization for PICK PINK to support? Just send us a note at